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After School Specials Now Online

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Between the early evening hours of 5pm - 8pm, Web sites geared for kids see an increase in the amount of time spent at home. Dictionary.com, a reference Web site used by adults and children alike for research projects and homework, ranked No. 1 on the early evening index in February with 31 percent of its total time spent between 5pm - 8pm. Lycos Network Angelfire, a social networking site popular among young people, and Warner Bros., with entertainment content for all ages, ranked No. 2 and 3, with a respective 28 and 25 percent of their total time spent between 5pm - 8pm in February. The Cartoon Network also ranked high on the early evening index.

In addition to kid-oriented content, two cooking Web sites made the top 10 on the early evening index: About.com Food & Drink and CondéNet Publishing Network, which includes Epicurious.com. While kids are chatting with their friends or checking out cartoons online, their parents can download quick and easy recipes, even specifying the ingredients they have on hand.

Web Sites ranked by Percent of Time Spent between 5PM - 8PM in February 2007* (U.S. homes only)

     
SiteM-F 5PM - 8PM
Percent of Site's
Total Time		 M-F 5PM - 8PM
Index
Dictionary.com 31.4% 210
Lycos Network Angelfire 28.1% 188
WB 24.8% 165
About.com Food & Drink 24.6% 165
MSN TV 23.9% 160
Windows Live Spaces 23.8% 159
Cartoon Network 23.6% 158
TV.com 21.7% 145
CondéNet Publishing Network21.6% 144
Epinions.com 21.6% 144

Source: Nielsen//NetRatings Custom Analysis, April 2007

Note: An average Index is 100. Anything above 100 indicates that a site is more likely than average to have time spent during the early evening. For example, Dictionary.com is over twice as likely as the average Web site to have time spent between 5pm - 8pm. Epinions.com is 1.4 times more likely. The index is calculated by dividing the percent of a site's total time spent between 5pm - 8pm by the overall percent of time spent online in the early evening.

* Among top 250 ad-based Web brands and channels for February 2007

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