Meaning of Astroturf in English:

Astroturf

(also astroturf)

Pronunciation /ˈastrətəːf/

Translate Astroturf into Spanish

noun

mass noun
  • 1Trademark An artificial grass surface used for sports fields.

    ‘So, he was buying AstroTurf for the company, and he instructed me to get out and put it around all our hotels.’
    • ‘There are dozens of venues in London for raves, exhibitions, AstroTurf games and late-night drinking without invading the royal parks.’
  • 2

    (also astroturf)
    often as modifier Simulated or artificially created public support for something, generated by an orchestrated marketing or public relations campaign.

    ‘an Astroturf movement designed to trample any opposition’
    • ‘congressional staff are getting better at spotting Astroturf lobbying’

verb

[with object]
  • 1Cover (a sports field or other area) with a layer of Astroturf.

    ‘the garden has been astroturfed for ease of maintenance’
    • ‘astroturfed tennis courts’
  • 2Disguise (an orchestrated marketing or public relations campaign) in such a way as to present it as having arisen from unsolicited public comments.

    ‘there's a suspicion that he astroturfed the campaign behind the scenes’
    • ‘they alleged that the petition could have been astroturfed’

Origin

1960s from astrodome (sense 1)(where it was first used) + turf; Astroturf (sense 2 of the noun) arose from the idea that such a campaign is an artificial version of a grassroots campaign (see grassroots).