Meaning of below the fold in English:

below the fold

phrase

  • 1Printed in the bottom half of the front page of a broadsheet newspaper and so not visible when the paper is folded.

    • ‘they both ran the story on page 1 below the fold’
  • 2Positioned in the lower half of a web page and so not visible without scrolling down the page.

    • ‘click-through yield on ads below the fold is lower’