The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
‘a campaign to increase brand awareness’
‘In fiscal 2001, Saputo increased market penetration and brand awareness among consumers using innovative promotions.’
‘For the consumer, brand awareness may be stimulated by a familiar package or an even more general stimulus such as colour.’
‘The bicycle maker reckons its planned listing will boost brand awareness among mainland consumers and investors.’
‘Online businesses can grow and learn while leveraging strengths from other businesses, building brand awareness and developing a quality customer base.’
‘Public relations is a boom industry in China, where just 15 years ago companies had little concept of the need to manage their image and build brand awareness.’
‘The right name, moreover, creates brand awareness and controls a consumer's perceptions.’
‘The brand awareness and the quality of the products has picked up on a global basis.’
‘Companies like S&A are vulnerable because they do not have brand awareness among consumers.’
‘By producing tailored content, for example stock video footage for television, sponsors could increase brand awareness and association with the sponsorship.’
‘They increase the reach and breadth of brand awareness.’
‘It remains upbeat about its prospects on the other side of the Channel, highlighting high brand awareness and good credit quality in its initial applications.’
‘He points to experience, purchasing power and brand awareness as the pillars of a successful franchising operation.’
‘A deal like that increases brand awareness and creates added value for both sets of customers - our client's and ours.’
‘Cable builds brand awareness and reaches 70 percent of households in the country.’
‘The purpose: to use a streaming video campaign to raise brand awareness.’
‘In addition, the company has launched two advertising campaigns to grow brand awareness.’
‘Credit card co-branding aims at increasing brand awareness using each other's strengths.’
‘He says, ‘I have implemented a local marketing programme to build brand awareness.’’
‘Nine months into the launch, brand awareness had reached 64 percent; ad awareness, 28 percent.’
‘The telecoms advertising market is crowded and the mobile operator felt it needed to expand in terms of brand awareness and promotion of its productions.’
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