Meaning of brochureware in English:


Pronunciation /ˈbrəʊʃəwɛː/


mass noun
  • Websites or web pages produced by directly adapting a company's printed marketing or advertising material.

    ‘The changing landscape has led corporate Web sites to evolve from textual to multimedia, brochureware to interactive, static to transactional, chaotic to standardized, rigid to extensible, broadcasting to read-write.’
    • ‘With near reckless abandon HTML pages started springing up everywhere, from the simplest personal page to relatively fancy consumer-oriented sites, corporate brochureware, intranets and extranets.’
    • ‘Its website is largely brochureware with very sparse content on its product range.’
    • ‘Also note that if your site is something beyond marketing brochureware, it's good to have more than one goal for a site.’
    • ‘Eduard, for example, advocates a progression from brochureware to highly interactive, transformational systems.’
    • ‘Will it just be marketing propaganda or brochureware packaged in a different folder format?’
    • ‘‘It's not advertising, it's not commerce, it's not video, and it's not brochureware,’ says Julie Beeler, principal at Second Story.’
    • ‘Back then, if a company had a site to point to it was largely brochureware, a corporate identity on the web.’
    • ‘These days it's pretty much just business brochureware and not even much of that.’
    • ‘They still want in on the Internet market - but not if such a move means paying a fortune for some hastily assembled brochureware or some creaky online outlet store.’
    • ‘A large part of my job is evangelizing the strengths of the Internet to executives who still use the Web just for brochureware.’
    • ‘What I think you need is something beyond brochureware.’
    • ‘The Edinburgh-based company is expected to provide new content that will help transform the brochureware site into a popular lifestyle portal for GUS customers.’