clickthrough

or click-through

[ klik-throo ]

Phonetic (Standard)IPA

noun

, Computers.

the act of clicking on an advertisement or other link to go to another website, especially a retail site:
The store gets lots of clickthroughs from social media.
Also called clickthrough rate;. a percentage obtained by dividing the number of clicks on a link, especially an advertisement, by the number of times the link was viewed:
a successful ad with a clickthrough of three percent.

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Word History and Origins

Origin of clickthrough¹

First recorded in 1995–2000

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Example Sentences

Results included a 25–41 percent improvement in clickthrough rates and a 54–125 percent improvement in conversion rates.

From Digiday

What we do find is that if advertisers advertise around that type of content, and they’re in the list, then they’re going to get a much better clickthrough rate because there’s a reinforcement of the brand.

From Digiday

Give a limited time offer that your target audience cannot resist, and you will see your clickthrough rate shoot through the roof.

From Search Engine Watch

Add your keyword in the URL as it will increase your clickthrough rate by 45% as compared to URLs that don’t contain the keyword.

From Search Engine Watch

Critically, inPowered’s “content intelligence” platform figures out the best wording to use in the headline of that content and in those pop-ups to drive clickthrough rates.

From Fortune

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