noun

• A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

  ‘social media is an integral part of content marketing’

  More example sentences

  • ‘an effective content marketing strategy’
  • ‘High quality online video is increasingly important in content marketing.’
  • ‘CEOs will also need to recognize the leading role which content marketing plays in business.’
  • ‘Most of the email marketers miss out on the opportunity offered by content marketing.’
  • ‘The article is an impressive guide of effective strategies to drive your content marketing campaign.’
  • ‘At the same time, brands are answering the call to create more value for customers during the buying cycle through content marketing.’
  • ‘We all know how important content marketing is from a digital marketer's perspective.’
  • ‘Strategy, personas, scheduling, platforms, amplification and measurement are all part of the mix of successful content marketing.’
  • ‘A new study shows that expert content or in other words, public relations, is 88 percent more effective than content marketing.’
  • ‘Some new trends are making their appearance in the content marketing arena.’
  • ‘Many agencies are hiring or assigning top executives to handle duties in areas like content strategy and content marketing.’