Meaning of direct marketing in English:

direct marketing


Translate direct marketing into Spanish


mass noun
  • The business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers.

    ‘To many people, direct mail and direct marketing are synonymous.’
    • ‘The company offers viral marketing, opt-in reward programs and direct marketing.’
    • ‘We recently needed information on using direct marketing for retailers in Europe.’
    • ‘This focus means that a large part of marketing expenditure goes to dealing with trade, and the bulk of the rest on direct marketing to corporations.’
    • ‘Using databases in direct marketing is also a dynamic process.’
    • ‘Similar considerations applied to other forms of direct marketing, such as telephone - based marketing.’
    • ‘The point is, direct marketing allows you to get your business noticed.’
    • ‘In the pharmaceutical industry, medical sales executives did direct marketing with doctors rather than patients.’
    • ‘Farm product direct marketing is not a workable, or available, method of operation for most farmers.’
    • ‘An Post's Liam Sheehan concedes that this is a book that hardly functions as a promotion for direct marketing but he says that was never the idea.’
    • ‘It's almost impossible to do direct marketing in an offline world to launch a new artist, but you can do it very cheaply in an online world.’
    • ‘He also wants to bolster revenues from hot growth areas such as direct marketing and Web-based communications.’
    • ‘Navigating German law related to direct marketing can be tricky, too.’
    • ‘The increase could be a result of other factors, such as direct marketing or traditional advertising, as well.’
    • ‘After all, like direct marketing, interactive advertising can be one-to-one.’
    • ‘In the world of direct marketing, getting prospects to open their mail is half the battle.’
    • ‘The first solely has to do with voting and the second will be used as a database for direct marketing.’
    • ‘In contrast to advertising, direct marketing grew for the fifth consecutive quarter.’
    • ‘On several occasions I've given a talk on direct marketing called Beyond Farmers' Markets.’
    • ‘Unlike other forms of direct marketing, such as junk mail or telemarketing, spam should be considered a threat.’