Meaning of du jour in English:

du jour

Pronunciation /d(j)uː ˈʒʊə/ /dy ʒuʀ/


informal postpositive
  • Used to describe something that is enjoying great but probably short-lived popularity or publicity.

    • ‘black comedy is the genre du jour’
    • ‘I'll probably tell you all which I think is my browser du jour in a week or so, although of course at the moment I should really be doing coursework.’
    • ‘In the meantime, the next time someone queries you on your choice of black clothes to a wedding, tell them you're grieving for all the singles out there who have missed out on the chance of conuptial bliss with the couple du jour.’
    • ‘And so the extremists quite happily take control, elect themselves onto the national executive and then set about affiliating themselves to every passing leftist cause du jour that takes their fancy.’
    • ‘You can't walk in a park, even dogless, without being in danger of being stopped in your tracks for some perceived offence; scalping, for example, is apparently the crime du jour.’
    • ‘Here the spectacle continues to fascinate, but indifference is the attitude du jour (indifference having long been associated with the postmodern).’
    • ‘My clients don't care so much about who the celebrity is, as they do about finding someone who legitimately and openly has whatever the cause du jour is.’
    • ‘They're off sunning themselves in St-Tropez, or whichever other scabby fishing village has been designated the hot spot du jour, leaving their channels to be run by the sports departments.’
    • ‘And governments and voters need to be skeptical about sacrificing long established rights and traditional freedoms on the altar of the scientific dogma du jour.’
    • ‘Consider in-vitro fertilisation - the reproductive technology du jour of the 1980s, when our primary cultural obsession was consumer choice.’
    • ‘But that didn't stop the fashion conscious from turning out in the fashion du jour - white capris, flip-flops and even stilettos!’
    • ‘But you can be sure that, for those people, he'll be back next year with another novel, completely different in tone, tackling some new topic du jour.’
    • ‘The topic du jour was once again The America Thing, and someone remarked that most foreigners believe that Sydney is the capital of Australia, not Canberra.’
    • ‘With any of these, you'd never even know that while you were off making coffee, the contents of your hard drive had walked out your door in someone's fashion accessory du jour.’
    • ‘The big guys who hold themselves up to unrealistic standards of accuracy compromise themselves with a reliance on news wires, the story du jour and a lack of original and creative reporting.’
    • ‘Instead of maintaining mailing lists through a multiplicity of addresses, people can just subscribe and unsubscribe themselves to their feed du jour.’
    • ‘Our daily lives are being planned around when we can perform our ablutions and eat; an army-style shower is now becoming our treat du jour.’
    • ‘If anything should be the new trend du jour, this is it.’
    • ‘Of course they were right, for in common with many, what I was actually remorseful about was getting caught, not the actual transgression du jour.’
    • ‘In each episode, a pre-teen would chaperone the issue du jour through the prescribed format to a predictable conclusion.’
    • ‘The topic du jour was Childbirth, not a subject Miss E or I introduced, but once Sue got rambling there was no stopping her.’


French, literally ‘of the day’.