Meaning of flavour of the month in English:

flavour of the month

See synonyms for flavour of the month

phrase

  • A person or thing that enjoys a short period of great popularity.

    ‘American sitcoms are currently flavour of the month’
    • ‘To stand up and be counted is not very cool; going with the tide seems to be the flavour of the month.’
    • ‘It does not depend on how I look or whether I am flavour of the month.’
    • ‘And you know, Scottish bands have been flavour of the month before and we were here then, so we'll be here again next time.’
    • ‘I don't want to be a flavour of the month - I want to be a legend.’
    • ‘One minute you're flavour of the month, top of the bestseller charts and the subject of every dinner party conversation; the next minute you're branded an irresponsible health risk.’
    • ‘I am very glad that we seem to be flavour of the month at the moment.’
    • ‘‘Buy-to-let is the real flavour of the month for investors,’ he says.’
    • ‘They were flavour of the month, and were flying.’
    • ‘I wasn't flavour of the month with the institutions though.’
    • ‘There's no doubt, as a holiday destination, Tasmania is currently flavour of the month.’
    all the rage, the latest thing, the fashion, the trend, in vogue, in demand, in great demand
    View synonyms

    Origin

    Originally US, referring to an ice cream flavour that is offered during a particular period.