Meaning of freemium in English:


Pronunciation /ˈfriːmɪəm/


usually as modifier
  • A business model, especially on the internet, whereby basic services are provided free of charge while more advanced features must be paid for.

    ‘There will be ' freemium ', that is, free, ad-supported services with a subscription option.’
    • ‘You'll have spotted the key difference between the two companies offerings: one of them uses "freemium ".’
    • ‘Guardian editor-in-chief Alan Rusbridger asked about Google's role in this freemium world; 40 % of the traffic to its sites comes from Google.’
    • ‘Whatever the industry is, look to hold your price points, increase your margins with the low-cost or no-cost extras and any kind of freemium offerings.’
    • ‘They use so called "freemium" business models offering streamed tracks for free if you accept an advert or for nothing if you take out a monthly subscription.’
    • ‘Instead of simply heaping scorn on paid content ideas, he also looks at ideas that could work including 'freemium' models and apps.’
    • ‘The tween/teen social networking site has seen revenue increase 120 % in 2009 using a "freemium" revenue model.’
    • ‘They have a freemium model whereby a basic version is free and a more sophisticated one costs extra.’


1990s (denoting a free gift given by a business to persuade customers to pay for other goods or services): blend of free and premium.