Meaning of glocalization in English:


Pronunciation /ˌɡləʊkəlʌɪˈzeɪʃn/


(also British glocalisation)
mass noun
  • The practice of conducting business according to both local and global considerations.

    ‘Religions are at the forefront of the "glocalization" process.’
    • ‘In the earlier theoretical discussion, the concept of glocalization was raised.’
    • ‘In business, the local part of glocalization mostly refers to geography.’
    • ‘Roland Robertson uses the term "glocalization" to describe a globalized world's increasing heterogeneity.’
    • ‘The process has some bearing on the glocalization problem.’
    • ‘Killen and her compatriots have adopted what some have dubbed a "glocalization" strategy.’
    • ‘Homogenous global culture may be increasingly unpopular, but such cynical glocalization has its own dangers.’
    • ‘One comparative study of market glocalization has found large differences in outcomes between similar communities.’
    • ‘The emerging information and communication technologies are creating a new process of 'glocalization.'’
    • ‘The globalization of urbanization and the glocalization of state territorial power are two deeply intertwined moments of a single process.’
    • ‘Glocalization, while an awkward word, is a succinct way to describe a key role libraries play.’
    • ‘Glocalization can also be interpreted as a dimension of what I call de-territorialization.’
    • ‘Glocalization assumes that globalization processes are responsible for the power and mobility of media.’
    • ‘Glocalization has come to describe a culture's ability to combine the local and the global.’
    • ‘It is a likely candidate for glocalization, because of its stated aim to include the traditionally powerless in decision-making processes.’


1990s blend of global + localization.