(of cigarettes or tobacco) producing less tar than is standard or usual when smoked.
‘a low-tar brand of cigarette’
‘The international producers of low-tar brands had pushed for this reform, which was also in line with European harmonization efforts.’
‘Vested interests in the tobacco companies promoted ideas to reduce the harmful effects by the introduction of filters and creation of low tar cigarettes.’
‘I only smoke low tar cigarettes now.’
‘These figures were used by some companies to heavily promote a low tar box brand that was very similar to the high tar soft pack of the same name.’
‘US studies have suggested that the shift of long-standing smokers to low tar filter cigarettes results in the smoker inhaling more deeply and retaining smoke longer.’
‘The plaintiffs further state that the defendants have manipulated the nicotine in their low tar cigarettes, raising the nicotine dose to the smoker and ensuring addiction.’
‘Market research showed that low tar brands were perceived as the healthiest option: "When asked why the brands they named were better for your health, answers overwhelmingly were concerned with lower tar content."’
‘An industry-affiliated academic promoting "low-tar herbal" cigarettes was elected to the prestigious Chinese Academy of Engineering in 2011.’
‘He told me he'd made sure that every pack was gold, even the low-tar ones, which had previously been silver.’
‘A federal court has ruled that the defendant tobacco companies deliberately deceived the American public by falsely selling and advertising low tar and light cigarettes as less harmful than regular cigarettes.’
‘These gave smokers the false impression that a lower tar choice is somehow less harmful, whereas in reality smokers simply compensate in the way they smoke.’
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