Meaning of market testing in English:

market testing

Pronunciation /ˌmɑːkɪt ˈtɛstɪŋ/


  • 1The procedure of putting a new product on the market in a limited area in order to test the reactions of consumers.

  • 2British The inviting of tenders from private enterprise for national and local government contracts, in an effort to increase efficiency and reduce public spending.


1940s. From market + testing.