Meaning of marketing campaign in English:

marketing campaign


  • An organized course of action to promote and sell a product or service.

    ‘the company has launched its new global marketing campaign today’
    • ‘Target new clients with direct-mail lists: the direct-mail list can make or break your marketing campaign.’
    • ‘Dean is in the midst of rolling out a new marketing campaign to complement the new graphics.’
    • ‘The Art & Framing Council has developed a marketing campaign to support the Scholastic Art & Writing Awards.’
    • ‘Planning an ongoing marketing campaign ensures a steady stream of new business leads.’
    • ‘The past year has brought a series of marketing campaigns designed to leverage medical research showing dairy's important role in maintaining a healthy weight.’
    • ‘We have created full-scale marketing campaigns for a number of new product introductions.’
    • ‘Traditional print marketing campaigns are designed to identify and reach a few potential clients.’
    • ‘His aggressive marketing campaign has grown the business tremendously, and he predicts the company will continue to grow into the future.’
    • ‘The most successful marketing campaigns for kids are the ones that are successful among adults.’
    • ‘The firm began its marketing campaign by targeting grocery stores in the southeast, including regional and national chains.’