Meaning of native advertising in English:

native advertising


mass noun
  • Material in an online publication which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product.

    ‘even when it comes to native advertising, savvy internet users can tell ads from stories’
    • ‘They'll be "looking at" advertorials, and native advertising.’
    • ‘Markets will spring up, if they haven't already, whereby publications will offer editorial native advertising, link included.’
    • ‘If native advertising works better than the alternatives, then publishers will use it.’
    • ‘When it comes to native advertising, it's often not obvious the post is sponsored.’
    • ‘Just like any advertising content, native advertising may become less effective over time if the audience learns to screen it out.’
    • ‘The promise of native advertising is that this type of advertising reaches real users, and will grab and hold viewers attention for longer.’
    • ‘Most favor "native advertising" approaches where content is visually integrated into the organic site experience, as opposed to running in standard display ad formats.’
    • ‘Despite the appeal of that demographic, Tumblr has failed to sell or deliver effective native advertising.’
    • ‘Was this native advertising or Sponsored Content or whatever you call it?’
    • ‘He sees a risk to press credibility in the adoption of "native advertising."’