The combination of economics, neuroscience, and psychology to determine how individuals make economic decisions.
‘The most controversial aspect of neuroeconomics is what to do with its findings.’
‘According to the new science of neuroeconomics, the explanation might lie inside the brains of the negotiators.’
‘By linking economic behavior to brain activity, however, neuroeconomics may finally supply the model that knocks mainstream economics off its throne.’
‘However, recent advances in "neuroeconomics" are providing insights into the way that our brains process different kinds of reward.’
‘Even believers in neuroeconomics aren't sure just how far to take it.’
‘Clearly, behavioral economics and its newest child, neuroeconomics, have very bright futures.’
‘The study of neuroeconomics may topple the notion of rational decision-making’
‘A second underlying focus of this Theme Area relates to the emergence of the subfield of neuroeconomics.’
‘Organizations and Markets has a summary of bounded rationality and paternalism that was inspired by this article on neuroeconomics.’
‘Someone may get a prize for neuroeconomics someday, which involves scanning people's brains with an MRI as they make economic choices.’
‘Pioneers in neuroeconomics believe the key to understanding economic behavior lies deep in the brain, at the level of cells and synapses.’
‘While caution is warranted, it is surely too soon to write off neuroeconomics entirely.’
‘Current research project explores the social dimensions of emerging knowledge in Neuroscience with a focus on the fields of neuroeconomics, neuromarketing, and addiction pharmacology.’
‘Though neurofinance is still in its infancy, its ancestors and cousins include behavioral finance, behavioral economics, behavioral game theory, and neuroeconomics.’
‘The fields of applied neuroeconomics, neuromarketing and neurofinance have executives wide awake and on the edge of their seats.’
‘It is also hard to point to anything terribly interesting that the neuroeconomists have discovered, although neuroeconomics may contribute more as time goes by.’
‘The fascinatingly destratifying potential in neuroeconomics, then (from a survey of which all my neurology data is taken) lies in the possibility of using it against its ostensible purposes.’
‘So why is neuroeconomics so exciting?’
‘Both neuroeconomics and behavioral economics seem to face a common problem: The smart money, such as Warren E. Buffett, may not think or behave like typical market participants.’
‘Such rapid strides have been made in neuroscience in the last decade that there is talk of new disciplines such as neuroaesthetics, neuroethics, neuroeconomics, neurophilosophy, neuroepistemology - even neurotheology.’
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