Meaning of neuromarketing in English:


Pronunciation /ˈnjʊərəʊˌmɑːkətɪŋ/


mass noun
  • Market research of a type using processes such as neuroimaging and eye tracking in order to analyse the way in which a consumer's brain responds to particular products, advertisements, brands, etc.

    • ‘the holy grail of neuromarketing is to predict which ads will lead to the most sales before they've been released’