Meaning of omnichannel in English:


Pronunciation /ˈɒmnɪtʃan(ə)l/


  • Denoting or relating to a type of retail which integrates the different methods of shopping available to consumers (e.g. online, in a physical shop, or by phone)

    ‘80 percent of sales for omnichannel retailers happen in the offline world’
    • ‘the initiative is part of the company's bigger omnichannel strategy’
    • ‘In our studies, we are writing extensively about multichannel and how customer care is moving to an omnichannel environment.’
    • ‘Enterprises must offer an omnichannel experience.’
    • ‘A heavy social media effort that will be a key part of this fall's omnichannel advertising campaign is in the works, with commercials being a possibility.’
    • ‘The newly deployed solution is expected to drive omnichannel customer journeys through proactive and reactive engagement.’
    • ‘Our customers have embraced our omnichannel offering and the convenience of being able to shop with us when they want through a variety of channels.’
    • ‘The omnichannel consumer is on the rise - jumping from web to email to chat to Twitter with ease.’
    • ‘Developing an omnichannel supply chain strategy requires a lot of work.’
    • ‘We don't believe that luxury trends alone influence our omnichannel approach.’
    • ‘How can retailers prepare to handle omnichannel marketing and help customers find the best products at the right prices?’
    • ‘Omnichannel selling presents many challenges, but also huge opportunities for loyalty marketers who embrace the trend.’
    • ‘Consumers' interactions with brands are omnichannel and multi-device.’


Early 21st century from omni- ‘all’ + channel.