Meaning of pack shot in English:

pack shot


  • (in advertising) a close-up picture of the advertised product in its packaging.

    ‘‘Why does this lasagne not look like the pack shot,’ you wonder to yourself.’
    • ‘If the markings in the pack shots are obscured, then a marking needs to be superimposed on the lower left corner of the pack shot or under the pack shot.’
    • ‘There are two different types of internet advertising that require markings, those that use pack shots and other.’