Meaning of premiumize in English:


Pronunciation /ˈpriːmɪəmʌɪz/


(also premiumise)
[with object]
  • Attempt to make (a brand or product) appeal to consumers by emphasizing its superior quality and exclusivity.

    ‘the company was looking to premiumize its current portfolio of mass market brands’
    • ‘restaurants have premiumized their junk food offerings with gourmet versions of burgers and hot dogs’