A point on a scale of possible prices at which something might be marketed.
‘the company produces skating boots at a variety of price points’
‘The problem with broadband has not been the infrastructure, but the price point.’
‘These companies can build a brand base in their local markets and then come back into the U.S. market under their own name at a lower price point.’
‘In consumer electronics there is a price point where a market takes off.’
‘The concept is to provide good quality, unpretentious food for the upper-middle market with a price point to match.’
‘Wal-Mart and Linspire partnered to bring a full-featured laptop to consumers at the lowest price point possible.’
‘Another requirement for a boom is for the product or service to hit a price point that makes it attractive for the mass market.’
‘What is the price point and distribution system that will lead to the total revenue of the music companies being the greatest.’
‘Packed with features, screaming performance and a price point that showed seriously good value for money made it a winner all round.’
‘To get that high sales volume, it needs a lower price point.’
‘The more confident you are, the higher a price point you'll try.’
‘At the cheaper price point you can select three cheeses from their delicious-looking selection which they serve on a plate with apricot compote and honey.’
‘If I had the cash, I would not buy the low-tech Vette when I could buy a more advanced car at or near the price point.’
‘The price point is substantially lower than existing products that perform a similar function, he adds.’
‘As obvious as this may sound, it's surprising how many food brands still define value by their price point.’
‘The pens are not refillable but the price point is definitely reasonable enough to replace them when needed.’
‘The downside is the price point locks you into a two-day turnaround.’
‘Each center would focus on a different price point, making sure there was something for everyone.’
‘Both companies are selling those chips at a lower price point than that of the UltraSparc chip.’
‘He found new suppliers of fitness balls and sitting discs at the right price point.’
‘The Stormtech technical fleece is at a mid price point but a very high perceived value.’
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