Meaning of psychographics in English:


Pronunciation /ˌsʌɪkə(ʊ)ˈɡrafɪks/

plural noun

treated as singular
  • The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

    ‘While today's technology enables us to embed attitudes or psychographics into databases and use them for media selection, many marketers remain mired in simplistic views of the mature market.’
    • ‘Another selling point is that local cable has more psychographics, and understanding psychographics is critical when putting together a package.’
    • ‘Too many marketers choose to ignore psychographics and demographics such as income and education levels - the key guides to spending against mainstream audiences - in their valuation of black consumers.’
    • ‘The profile data can include a combination of factors, including demographics, psychographics, vehicle uses, attitudes toward technology, etc.’
    • ‘Available market research data, including psychographics, may reveal characteristics of parents in certain locations that relate to key characteristics about their children's physical activity patterns.’