noun

• Exaggerated or false praise.

  ‘his puffery actually was not far from the truth’

  More example sentences

  • ‘There has always been a fine line between legitimate puffery and misleading advertising.’
  • ‘Savvy readers soon learn to discount this overt puffery.’
  • ‘Overall, though, despite the blizzard of facts and figures, both candidates generally limited themselves to modest exaggerations and standard issue political puffery.’
  • ‘‘This last bit is not just puffery,’ Sulzberger said.’
  • ‘Your bit of equivalent puffery was, ‘Nobody does it better’.’

  Synonyms

  publicity, advertising, promotion, marketing, propaganda, push, puffery, build-up, boosting