Meaning of showrooming in English:


Pronunciation /ˈʃəʊruːmɪŋ/


mass noun informal
  • The practice of visiting a shop or shops in order to examine a product before buying it online at a lower price.

    • ‘according to one recent survey, nearly half of shoppers were engaging in showrooming during the holiday season’
    • ‘Of course, showrooming isn't the only force to blame for the pressure facing big box retailers.’
    • ‘John Zhang suggests that showrooming may also prompt some retailers to completely rethink their business model.’
    • ‘In a recent poll, roughly 40% of all U.S. consumers admitted to showrooming - using brick-and-mortar stores to check out products they intend to buy cheaper online, usually with free shipping.’
    • ‘She says the implications of showrooming for traditional retail premises, as well as distribution channels and hence warehousing, could be significant, taking just-in-time stock management to a new level.’
    • ‘In an effort to combat showrooming, international retailers such as David Jones and Target offer a "click-and-collect" online purchase and in-store pick-up service.’
    • ‘The practice of "showrooming," or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.’
    • ‘As a result of showrooming, a physical store may lose sales to an online value price player, but it is also possible that some physical-store sales are merely shifting to the retailers' own online and mobile channels.’
    • ‘"Showrooming is unlikely to be the end of traditional 'bricks and mortar' retailing, but it will mean that tenant demand for retail premises is likely to change," says Davidson.’
    • ‘We analyze mobile showrooming's influence on retail.’
    • ‘While likely futile, the effort to stop showrooming is an understandable if sometimes unsubtle reaction to fears of death by a billion clicks.’