Meaning of slogan in English:


Pronunciation /ˈsləʊɡ(ə)n/

See synonyms for slogan

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  • 1A short and striking or memorable phrase used in advertising.

    ‘a series of arson attacks gave new meaning to the advertising slogan ‘come home to a real fire’’
    • ‘They've shown that there is more to advertising than a catchy slogan and a memorable logo.’
    • ‘How about the banners or the slogan or the advertising?’
    • ‘He once arm-wrestled another CEO to determine who got to use an advertising slogan.’
    • ‘Jess's early collages used advertising images and slogans to present a satirical, absurdist view of sexuality and politics.’
    • ‘These serve a duplicitous ideological function in the manner of advertising slogans.’
    • ‘I used to spend idle spite-time imagining new slogans for its advertising campaigns.’
    • ‘Two of America's most famous stores briefly banned products with the iconic slogan, and the advertising watchdog in the UK was flooded with complaints.’
    • ‘In the advertising world, slogans remain an important tool to capture the attention of the people and hook them to become your customers.’
    • ‘We are so preoccupied with the concept of milk as it is so fresh and so clean, with its wonderful advertising and catchy slogans.’
    • ‘Lager has been the subject of many great advertising slogans.’
    • ‘Discussion and argumentation are displaced by catchy phrases and slogans, produced according to the practices of the advertising business.’
    • ‘It is all very well to have these slogans and catch phrases, but if they do not produce or mean anything, then why have them?’
    • ‘I think there's a popular advertising slogan which can be invoked here.’
    • ‘We have just saved millions on a new advertising campaign and slogan.’
    • ‘The mind boggles at all the other sartorial possibilities - and the associated advertising slogans.’
    • ‘Then I copied the logos and trademarked slogans of the printer manufacturers and started composing my own colorful work.’
    • ‘Your name, logo, slogan, even the location you choose and your pricing structure depend on the brand you are trying to create.’
    • ‘A clever slogan to sell vats of hair dye a few seasons back, but does it stand up as social analysis?’
    • ‘No one builds a jingle or a slogan or even a brand identity using web advertising.’
    • ‘The slogan follows for a well-known brand of vodka.’
    1. 1.1A motto associated with a political party or movement or other group.
      ‘students were chanting slogans’
      • ‘We've got rejected campaign slogans for the political parties here and here.’
      • ‘None left charged up and ready to chant party slogans or shake their fists in the air.’
      • ‘Men chanting ruling party slogans slashed the tyre of a media car.’
      • ‘Perhaps it's time someone collected the best catchwords, slogans and political idiom of the 2001 campaign here in Australia.’
      • ‘You continued to work for the party and were involved in writing political slogans on walls, although you were aware of the illegality of this activity.’
      • ‘His speech was dotted by a vocal, slight minority of students who were chanting slogans and rhymes in protest to his performance over seven years of presidency.’
      • ‘He said youths should not only be used by politicians to chant slogans but engaged in sports for them to shape their future.’
      • ‘Zou said whether the protest resulted in renewed political conflict with the central government would depend on the slogans chanted during the protest.’
      • ‘Protestors focus energy on creating signs with witty slogans and singing catchy chants for their favorite political issue.’
      • ‘He warned voters about parties that simply convey vague messages or chant slogans rather than provide specific viewpoints.’
      • ‘Demonstrations after football often turn political in Iran, with fans chanting slogans against the state.’
      • ‘Major governmental policy statements and the slogans and publications of political parties are translated into Gaelic.’
      • ‘I don't know if this painting was made for that purpose - it could have been to prevent people from covering it with political slogans and posters.’
      • ‘Bursting crackers and shouting slogans, the party partied.’
      • ‘I started driving around with political slogans on my car.’
      • ‘It is one of the bread-and-butter slogans of the pro-choice movement.’
      • ‘If he's shouting political slogans, the council can't move him.’
      • ‘The painting of political slogans along a wooden wall that encases the old Woodward's building marked the rally.’
      • ‘No one was interested in busting up local stores, though the boards made a fine surface for political posters and slogans.’
      • ‘Nowhere is this more pathetically obvious than in the party slogans.’
      catchphrase, catchline, catchword, jingle, saying, formula, legend
      View synonyms
  • 2 historical A Scottish Highland war cry.


Early 16th century from Scottish Gaelic sluagh-ghairm, from sluagh ‘army’ + gairm ‘shout’.