Meaning of touchpoint in English:


Pronunciation /ˈtʌtʃpɔɪnt/


  • 1A point of contact or interaction, especially between a business and its customers or consumers.

    • ‘every touchpoint must reflect, reinforce, and reiterate your core brand strategy’
  • 2A point of reference.

    • ‘one of the cultural touchpoints for the late 1990s’
  • 3A touch-sensitive area on an electronic device.

  • 4A time, condition, or circumstance that is vulnerable or unstable enough to precipitate a highly unfavourable, possibly devastating outcome.

    • ‘a touchpoint for world conflagration’
  • 5Psychology
    The time in a child's development that precedes an appreciable leap in physical, emotional, or cognitive growth.


    1990s from the usage coined in the book Touchpoints (1992) by US paediatrician T. Berry Brazelton (1918–) and US child psychiatrist Joshua D. Sparrow.