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Definition of ad captandum vulgus in English:

ad captandum vulgus

Pronunciation /ˌad kapˌtandəm ˈvʌlɡəs/

adverb

  • So as to win over or capture the minds and attention of the mass of ordinary people.

Origin

Early 18th century. From post-classical Latin ad captandum vulgus from classical Latin ad + captandum, neuter of the gerundive of captāre to entice, allure + vulgus.