Definition of ad captandum vulgus in English:

ad captandum vulgus

Pronunciation /ˌad kapˌtandəm ˈvʌlɡəs/


  • So as to win over or capture the minds and attention of the mass of ordinary people.


Early 18th century. From post-classical Latin ad captandum vulgus from classical Latin ad + captandum, neuter of the gerundive of captāre to entice, allure + vulgus.