Definition of advergaming in English:



See advergame

‘As gaming goes mass market, the biggest opportunity may lie in advergaming - the interactive advertisements that merge online games with product placement - through which businesses can target specific demographics.’
  • ‘In addition to Ford, General Motors, Toyota, Honda and classified Web site have used advergaming as part of their marketing strategies.’
  • ‘He says the proof of advergaming's success over other forms of online advertising is in its ability to start a dialogue with consumers.’
  • ‘Ultimately, the question is whether advergaming will speak as loudly to gamers.’
  • ‘Saber-rattling aside, the nascent advergaming concept has some real numbers attached.’