The practice by which a rival company attempts to associate its products with an event that already has official sponsors.
‘Yesterday, the government announced plans to outlaw "ambush marketing" at major events.’
‘A decisive factor is whether ambush marketing activities signify a serious breach of rights.’
‘Ambush marketing is becoming a huge problem for every major international sporting event.’
‘It is ambush marketing of the worst kind.’
‘In a cheeky bit of ambush marketing, a billboard for Dooney's show was erected opposite the Melbourne Art Fair at the Melbourne Exhibition Building.’
‘He was scanning visitors as they arrived, no doubt on the alert for any outbreak of unofficial ambush marketing.’
‘The rationale for the proposed offence is to protect major events from disruption, and their sponsors from "ambush marketing".’
‘Rights infringements range from the unauthorised sale of match tickets or counterfeit licensed products to unfair competition and ambush marketing.’
‘For sponsors like these, the real risk is that the event will be taken over by ambush marketing.’
‘There were political overtones, security risks and controversies over ambush marketing, sponsorships, contracts and what not.’
‘I wonder if the ICC's rules of ambush marketing will apply for the game.’
‘He emphasised that it was ambush marketing by intrusion, particularly, which the World Cup organisers are seeking to defeat.’
‘Excess and ambush marketing may be taking their toll.’
‘Attempted ambush marketing has already made headlines in Australia.’
‘How can major events sponsors be protected against ambush marketing?’
‘If ambush marketing is bad for the game, so is marketing of this nature.’
‘That hard-line stance against ambush marketing shouldn't deter companies from pushing the envelope.’
‘"It is impossible for any sporting organisation to effect team or competition sponsorship if competing ambush marketing is allowed as a principle," he said.’
‘"I called it as it was, ambush marketing and piggy-backing on others," he retorts.’
‘"Care has also been taken to avoid ambush marketing and product clutter," said sources.’
Are You Learning English? Here Are Our Top English Tips