Definition of branding in English:



mass noun
  • 1The action of marking with a branding iron.

    ‘regulations concerning the branding, movement, and sale of cattle’
    1. 1.1The action of describing someone or something as having a particular bad or shameful quality.
      ‘the branding of so many schools as failing has vexed school officials around the country’
      ‘his public branding of the nation's youth as hopeless had already been the subject of newspaper articles’
  • 2The promotion of a particular product or company by means of advertising and distinctive design.

    ‘the process of branding should be considered in global terms’
    ‘the key principles of successful branding’
  • 3Distinctive wording or design used to identify a particular brand.

    • ‘the first thing you'll notice is the cool blue branding’
    • ‘the only difference was a minor change in the branding of the service’
    • ‘when it comes to branding, we know that design matters’