1The action of marking with a branding iron.
- ‘regulations concerning the branding, movement, and sale of cattle’
- 1.1The action of describing someone or something as having a particular bad or shameful quality.
- ‘the branding of so many schools as failing has vexed school officials around the country’
2The promotion of a particular product or company by means of advertising and distinctive design.‘the process of branding should be considered in global terms’
- ‘the key principles of successful branding’
3Distinctive wording or design used to identify a particular brand.‘the first thing you'll notice is the cool blue branding’
- ‘the only difference was a minor change in the branding of the service’
- ‘when it comes to branding, we know that design matters’
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