Definition of call to action in English:

call to action

nounplural noun calls to action

  • 1An exhortation or stimulus to do something in order to achieve an aim or deal with a problem.

    ‘he ended his speech with a call to action’
    • ‘the finding should be a call to action for business owners to thoroughly review their security practices’
    1. 1.1Marketing (in advertising material) a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive (e.g. buy now or click here)
      ‘all spam has some call to action that typically urges the user to visit a website’
      • ‘do not forget to emphasize the call to action’
      • ‘a large call-to-action button that is clearly designed to be clicked’