Definition of co-branding in English:


Pronunciation /ˌkōˈbrandiNG/ /ˌkoʊˈbrandɪŋ/


  • The marketing of a product or service under two or more brand names.

    ‘co-branding can increase the prominence of a brand’
    • ‘a major co-branding campaign’
    • ‘Artists can learn to leverage Internet radio, podcasts, music blogs, licensing partnerships, and co-branding opportunities with lifestyle brands with shared cultural values, iconography, and messaging.’
    • ‘The online magazine he started in his Minneapolis home has sprouted into a media empire, stretching its ‘tastemaking’ brand to festivals, co-branding opportunities, and print editions.’
    • ‘Fiat today took the wraps off of its latest co-branding project, the Fiat 500 by Gucci that will be showcased at next week's Geneva Salon.’
    • ‘The project involved designing a framework and methodology that defines the most appropriate co-branding to prevent conflict, enhance effective communication between partners, and support an equal and well-grounded relationship.’
    • ‘She added that the two companies would benefit from wider exposure to each other's markets and clients through co-branding and cross-marketing.’
    • ‘He is open to all kinds of partnerships: joint ventures, contract-manufacturing, or co-branding.’
    • ‘The two companies have also embarked on a co-branding opportunity for workwear fabrics in Europe, representing a million yards of fabric per year.’
    • ‘The cooperation deal includes a variety of advertising and promotional components of the co-branding campaigns in Thailand, Southeast Asian countries, mainland China, Hong Kong, India, and Bangladesh, which will enhance the airline's brand recognition across the region.’
    • ‘Coleman is in the process of starting a Hollywood-based division to provide product placement in films and examine co-branding opportunities.’
    • ‘An important aspect of co-branding is meeting consumer expectations—not every combination of products work well together.’