content marketing

[ kon-tent mahr-ki-ting ]

Phonetic (Standard)IPA

noun

marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way:
content marketing through blogs and email newsletters.

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Word History and Origins

Origin of content marketing¹

First recorded in 1980–85

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Example Sentences

Optimization isn’t the be-all and end-all of content marketing.

From Search Engine Watch

You need a creative and consistent content marketing strategy to convert search engine users.

From Search Engine Watch

James Parsons is the founder of Content Powered, a blog management & content marketing company.

From Search Engine Watch

Consider how short bits of information better suit the brand’s wider content marketing strategy.

From Search Engine Watch

To stay competitive and relevant, a media rep must master any number of skills from search to content marketing to event marketing to social to name just a few – all while understanding his customer’s business.

From Digiday

Word of the Day

April 19, 2024tortuous

[tawr-choo-uhs ]

Meaning and examples

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contently contentment

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