Definition of downmarket in English:

downmarket

adjective & adverb

British
  • Towards or relating to the cheaper or less prestigious sector of the market.

    as adjective ‘an interview for the downmarket tabloids’
    as adverb ‘competition threatens to drive broadcasters further downmarket’
    • ‘It looked and felt like a downmarket tabloid, but it was in a war it could not win against the more richly resourced Daily Record, Sun or Mirror.’
    • ‘Perhaps there should be another target for this blog entry - and that's the people who are willing to take their politics/ideals and morals from a downmarket tabloid newspaper.’
    • ‘Blunkett stands accused of colluding with Britain's most powerful downmarket tabloids to further his war with the family of his lover.’
    • ‘The best hope of avoiding a downmarket tabloid TV future lies in the pressure currently being put on the networks to clean up their act.’
    • ‘He faced questioning on the opposite problem; what if tenants deliberately went downmarket into unhealthily poor housing in order to pocket more of their allowance?’
    • ‘Of the 200 periodicals and newspapers she approaches for work, only one replies: The Weekly Comet, a downmarket supermarket tabloid in the National Enquirer mould.’
    • ‘Crosse glanced around to discover the source of this unpleasant opener and wasn't surprised to find that the interested party represented a downmarket tabloid.’
    • ‘Many broadsheet readers are snobby about the tabloid format, simply because it's associated with more downmarket content.’
    • ‘The cheap plastic on the centre console looks downmarket next to the interior fittings of, say, a Ford C-Max, and the footrest came adrift a number of times during my week with the car.’
    • ‘It tended to have very downmarket front pages and then an attempt to be slightly more upmarket inside.’
    • ‘A downmarket sausage can contain less meat than other ingredients such as soya, artificial additives and colouring, cereal, rusk and e numbers to prolong its supermarket shelf life.’
    • ‘Equally worrying, its audience has moved downmarket, with a drop of around 10 per cent year-on-year among the more affluent ABC1 viewers.’
    • ‘Yet if you look at the mass circulation downmarket newspapers, or the plethora of glossy celeb mags you would think there was a national obsession with C-list publicity seekers.’
    • ‘She spent most of her early life not far from Rodeo Drive, but in a decidedly more downmarket part of Beverly Hills where the family fashion was shaped by what they could find in charity shops.’
    • ‘The paper has been taken downmarket, upmarket, redesigned, relaunched, and started a price war with the Sun - all without finding any new readers.’
    • ‘Detractors have questioned the company's commitment to Scotland and some suggest that its image may be pulled downmarket in the same way as rival Burberry in the UK.’
    • ‘On one speech day we calculated that a full 25% of the motors had been hired by mums and dads who obviously felt their own wheels were too downmarket.’
    • ‘It was downmarket daytime telly for housewives.’
    • ‘It was also a dismal store and the concept of trying to serve both upmarket and downmarket clients was never going to work.’
    • ‘It's just the kind of story you might find in a downmarket women's magazine.’
    cheap, cheap and nasty, inferior, rubbishy
    View synonyms

Pronunciation

downmarket

/daʊnˈmɑːkɪt/ /ˈdaʊnmɑːkɪt/