Definition of goodwill in English:


See synonyms for goodwill

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(also good will)
  • 1Friendly, helpful, or cooperative feelings or attitude.

    ‘the plan is dependent on goodwill between the two sides’
    • ‘a goodwill gesture’
    • ‘You are generous and giving as you share goodwill and hospitality with friends and loved ones.’
    • ‘A light and playful rather than heavy and serious attitude brings success and goodwill.’
    • ‘The man himself puts everything down to the co-operation and goodwill of the stars.’
    • ‘Even if it is done in the spirit of goodwill and friendship it could be misconstrued.’
    • ‘Police are joining in the season of goodwill by passing on friendly advice to motorway drivers rather than fining them.’
    • ‘There is only so much advice, persuasion and goodwill a friend can give.’
    • ‘Both he and Sutherland said that some form of goodwill gesture needed to be made to the supporters.’
    • ‘There is a lot of goodwill and support from friends and associates that is encouraging.’
    • ‘What was once given as a gesture of goodwill has become a moral obligation.’
    • ‘Hopes that as a gesture of goodwill the building would be given to the community was met with mild amusement.’
    • ‘Whatever the truth, this surely is a case where a gesture of goodwill would have been the appropriate course of action.’
    • ‘Then they came back and offered a one per cent rise, which they told us was a gesture of goodwill.’
    • ‘It would have been easy to implement, and yet a grand gesture of political goodwill.’
    • ‘Mr Pitter said the company did so as a goodwill gesture and without pay.’
    • ‘The big problem with this life is I'm blatantly dependent on other people's goodwill.’
    • ‘Their position is, as it has been since then, dependent upon the goodwill of the people.’
    • ‘There are no funds for this and the workshops are to be free so the donation of use of the venue would have to be a goodwill gesture.’
    • ‘Following a complaint from a member of the public, the council has now decided to retract the fines as a goodwill gesture.’
    • ‘Several firms have offered to give gift packs as well, as a gesture of goodwill.’
    • ‘Christmas should be a time of peace and goodwill to all, a happy time to share with friends and family.’
    benevolence, compassion, kind-heartedness, big-heartedness, goodness, kindness, kindliness, consideration, charity
    View synonyms
  • 2The established reputation of a business regarded as a quantifiable asset, e.g., as represented by the excess of the price paid at a takeover for a company over its fair market value.

    ‘In fact I appeared in the subsequent valuation test case which valued that goodwill.’
    • ‘In some cases, the only chargeable asset to transfer on incorporation is goodwill.’
    • ‘Others have sold at a loss, or at a figure which does not reflect the value of the goodwill.’
    • ‘This will be relevant if you buy the goodwill of the pub business as well as the building.’
    • ‘This figure took no account of goodwill and thus the ultimate damage to the company could have been greater.’



/ɡo͝odˈwil/ /ɡʊdˈwɪl/