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Children's television or video entertainment.
- ‘But Paramount Home Entertainment also had the foresight to begin the DVD migration earlier than its chief kidvid rival, HIT Entertainment, which owns the Thomas & Friends and Bob the Builder franchises.’
- ‘It's a lesson other studios producing kidvid need to learn, pronto.’
- ‘The producers also found it necessary to insert that wearisome kidvid standby, the cute animal mascot (this time, it's a salamander-like rock-eating dog named Obby), to amuse the toddlers.’
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