noun

• 1Printing
  A single piece of type that prints a word or group of separate letters.

  1. 1.1A single piece of type that prints a logo or emblem.
  2. 1.2A logo.
     ‘Gurus like Wally Olins preached the value of making your strategy visible through symbols, logotypes, colors and typefaces.’
     More example sentences

     • ‘An embossed logotype of the manufacturer is glued to each module.’
     • ‘She had already been revamped several times since her birth as a logotype in 1914.’
     • ‘Instead of a conventional graphic logotype, the emblem is simply the legend ‘Fair Trade ‘hand-lettered and underlined.’’
     • ‘The picture appears to be meant as a sort of logotype to identify the kind of information included in the oval, although usually the value added by the picture is minimal at best.’
     Synonyms

     emblem, trademark