Definition of Mass Observation in English:

Mass Observation

proper noun

  • A project initiated in 1937 to study and record the social habits and opinions of ordinary people in Britain.

    • ‘He came to Bolton in the 1930s and took mass observation images of ordinary people going about their everyday business in the town.’
    • ‘The programme began life in 1993 as an experimental television and archive project for BBC TWO, inspired by a mass observation project of the 1930s.’
    • ‘This paper re-uses qualitative data collected by Mass Observation which asks about the social class identities of correspondents of its directives in two different points in time, 1948 and 1990.’
    • ‘The Mass Observation movement in the inter-war period changed the ways in which the lives of ordinary people were represented.’
    • ‘A new Mass Observation started in 1981 and they are currently recruiting for male writers aged 16 to 44 living in the North to take part.’