Definition of native ad in English:

native ad


  • A piece of writing or other material in an online publication that resembles the publication's editorial content but is paid for by an advertiser and intended to promote a product or service.

    ‘it's in the consumer's best interest to make sure that native ads are adequately labeled and disclosed’
    • ‘Native ads—ads that sites like Facebook sell, such as sponsored posts—lead to the further commercialization of social media.’
    • ‘He explained that the next generation of native ads on social networks and the strength of Google Adwords make direct sales more competitive.’
    • ‘The so-called native ads surface in a user's stream, either as a tweet or a Facebook post.’
    • ‘Its data show that its users click on native ads at roughly 10 times the rate they do for display ads on the site.’
    • ‘These native ads now appear across the updated sites.’