Definition of off-brand in English:

off-brand

Pronunciation /ˈôfˌbrand/ /ˈɔfˌbrænd/

adjective

North American
  • 1Of an unknown, unpopular, or inferior brand of retail product.

    ‘off-brand sneakers’
    • ‘there was some flour left, but only the off-brand kind’
    • ‘The ‘off-brands’ as you call them may be very good clubs.’
    • ‘If you're considering off-brands, consider the potential cost of damaging your print head.’
    • ‘Well here is this off-brand, I've tried them myself, better then most and the cheapest I got.’
    • ‘The whole thing was an off-brand, available at some local computer shops and at a big discount through mail-order.’
    • ‘As for the denim jacket, I passed by the £70 Levi's jacket in favour of a £25 off-brand.’
    1. 1.1Not in keeping with someone’s personality or usual behavior.
      • ‘it was a politically damaging episode that was off-brand for the candidate’

noun

North American
  • An unknown, unpopular, or inferior brand of retail product.

Origin

Late 19th century from off + brand.