Definition of personalize in English:


See synonyms for personalize

Translate personalize into Spanish

transitive verb

(also British personalise)
[with object]
  • 1Design or produce (something) to meet someone's individual requirements.

    ‘the wedding invitations will be personalized to your exact requirements’
    • ‘As well as offering individual customers personalised solutions it also works with businesses and government sectors, in particular, health trusts and airports.’
    • ‘Care for the elderly and schooling would be personalised to meet individual need.’
    • ‘She also designs personalised detox and weight-loss programmes to ensure her clients stay comfortable in their 27 in Seven jeans, even post-holiday blowout.’
    • ‘Numerous companies, even leaders like Procter & Gamble and Mattel, are experimenting with personalizing products to suit individual customer tastes.’
    • ‘Understanding and integrating cultural sensitivity into the design of a program personalizes the message, thereby increasing the likelihood that the target audience will understand and accept the recommendations.’
    • ‘Although their instructional activities reflected current knowledge of effective instruction, they adapted and personalized this instruction to meet a student's unique needs.’
    • ‘Students also gain opportunities to observe how personalized strategies can be constructed to meet individuals' needs.’
    • ‘But few dot-coms have realized that marketing potential, which would require them to personalize a site's content and advertising to each visitor's lifestyle in real time.’
    • ‘They have different approaches in meeting the demand for more personalized services from their important customers.’
    • ‘The contents are heavily personalised and use homely phrases designed to appeal to those of a trusting nature.’
    • ‘He offered customized recommendations based on other buyers' purchases, let people buy an item with just one mouse click, and created personalized storefronts for each customer.’
    • ‘They are intended to provide a more personalized experience for the customer and increase levels of efficiency in the customer operation.’
    • ‘What has changed is technology has facilitated our ability to reach people on a more customized, more personalized basis.’
    • ‘One of our newest advertisers makes custom personalized headbands.’
    • ‘This helps personalize service to each customer.’
    • ‘Existing customer information can be used to help personalize the customer experience.’
    • ‘And as medicine moves toward more personalized treatments linked to an individual's genetic makeup, marketing will need to become even more sophisticated.’
    • ‘It may also personalize its behavior for each individual user based on knowledge of that user's profile, interests, and history.’
    • ‘They are now personalised to the specific needs of the customer.’
    • ‘A cookie is a text file of user data that helps e-tailers personalize Web pages for specific users, as well as identify an online customer's shopping habits.’
    customize, individualize, give a personal touch to, make distinctive, make to order
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    1. 1.1Make (something) identifiable as belonging to a particular person, especially by marking it with their name or initials.
      ‘they will personalize the bottle for you, free of charge’
      • ‘A close family friend gave the couple personalized napkins with their names embossed in gold.’
      • ‘These bracelets not only feature encouraging words but on some websites, you can actually personalize them with your name, your own quote, or even your astrological sign.’
      • ‘They are personalized with either your names or monogram on the front with the inside being blank for writing your thank you notes.’
      • ‘Many items were personalized with the name of a soldier, a sweetheart, or a soldier's town or locale.’
      • ‘And last but not least, each label is personalized with the client's name and ID number, enhancing each individual jeans' exclusiveness.’
      • ‘The publicity hails the idea as a ‘unique’ way to personalise your debit card.’
      • ‘We weave the child's name onto the bear's jersey to personalise it.’
      • ‘As usual with this company, it is possible to pick and choose from a very extensive equipment range to personalise your particular car.’
      • ‘Now you can personalise your shirt with either your own chosen name and number, or your favourite player's.’
      • ‘Cover the albums with pretty fabric or lace and stencil the recipient's initials on the front to personalize it.’
      • ‘You can personalize the map with local landmarks or names and places that are especially meaningful to you.’
      • ‘I'd really like to personalize my bike with my name discreetly placed along the top tube.’
      • ‘You can personalize your outgoing message by recording your own name or greeting.’
      • ‘Many of the cars targeted are older models but new cars were now being hit, as well as some personalised number plates.’
      • ‘So relaxed is the referee about his Saturday job that his car has personalised number plates.’
      • ‘Buying a house gives you the opportunity to choose a unique and distinct architectural style and to personalize it.’
      • ‘By doing so, you'll be personalizing your outfit while making it look fun and unique.’
      • ‘Participants can also create and personalise their paper products.’
      • ‘Brand loyalty is a key to success and your efforts in personalizing your club will give you a unique advantage in growing your membership.’
      • ‘For artists and anyone interested in personalizing their private desktops, the window manager is the focus.’
      distinctive, characteristic, unique, individual, one's own, particular, private, peculiar, exclusive, idiosyncratic, individualized, personalized
      View synonyms
  • 2Cause (something, especially an issue, argument, or debate) to become concerned with personalities or feelings rather than with general or abstract matters.

    ‘the mass media's tendency to personalize politics’
    • ‘The problem is that we Americans have this tendency to always personalize these conflicts.’
    • ‘He argues that the issue shouldn't be personalized.’
    • ‘And Buddhism and Hinduism were sketched out in the India issue: the less personalised and politicised nature of these religions makes it easier.’
    • ‘The issue is being personalised.’
    • ‘At Cambridge University I was taught a laudable method of argument: you never personalise, but you have absolutely no respect for people's opinions.’
    • ‘We took advantage of the chance because it did personalize and localize the issue.’
    • ‘Politics is still highly personalised.’
    • ‘In other words, it personalizes the political.’
    • ‘International conflict has been personalized.’
    • ‘Some have seen this as a weakness on my part, but I have opted time and time again not to personalise but to deal with the issue and only the issue at hand.’
    • ‘Does someone inclined to activism mentally personalize political and economic policies and events differently than someone inclined to sit back and let others sort things out?’
    • ‘Rarely before can the conflicts among party leaders have been so bitter and personalised.’
    • ‘In Russia, Poland and France, the president has a significant amount of political power, so campaigns are more candidate-focused and personalized.’
    • ‘It forthrightly dealt with all conflicts, without personalizing issues in a way that offended sincere believers who also respect science.’
    • ‘I'd rather see him stay out of this personalized kind of politics.’
    • ‘Another element in his manner is his incessant personalising of the issues.’
    • ‘‘Affected parties in associations should act on accurate information and should avoid personalising issues if they are to resolve their differences well,’ he said.’
    • ‘Alternately, discussions in meetings can be muted, disingenuous, or characterized by personalized arguments that can quickly degenerate into conflict.’
    • ‘His antipathy towards personalised politics is long established, but that hasn't stopped others from making him the subject of unpleasant and underhand methods.’
    • ‘What I'm talking about is a sort of provocative atmosphere and a personalized politics that - at times - was the result of personal problems rather than progressive analysis.’
  • 3often be personalizedPersonify (something, especially a deity or spirit)

    ‘evil spirits personalized in Satan’
    • ‘The passage indicates he had personalized and humanized God.’
    • ‘Bottero's concise explanation of henotheism clarifies how a pantheon, with its bewildering myriad of gods, becomes personalised through personal preference for a single deity.’
    • ‘There are people for whom the evil that is afoot in the world has been personalized.’
    • ‘They tended to personalize and anthropomorphize their pets and viewed themselves as rescuers of suffering or unloved animals.’
    • ‘The supreme One has a form, a personalized God who rescues His devotees, and restores justice and virtue.’
    • ‘But Plato tells us that the ethical laws cannot be the arbitrary whims of personalized gods.’
    personify, humanize, anthropomorphize
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/ˈpərs(ə)nəˌlīz/ /ˈpərs(ə)nəˌlaɪz/