Definition of psychographic in English:



See psychographics

‘In every industry and every segment, Xers are shedding the psychographic and behavioral certainties that were supposed to define them.’
  • ‘Both companies are able to link behavioral, psychographic and spending data to media consumption.’
  • ‘While several publishers have found success in reaching women through psychographic segmentation, not all shared psychographic attitudes can support a magazine, says Merskin.’
  • ‘Analyse demographic, psychographic and benefit factors in order to identify sub-markets and the needs satisfied by the various product groups represented by the sub-markets.’
  • ‘As a result, the niche market of today will become a mass market in its own right, segmented not only by nationality but also by spending behavior and other psychographic characteristics.’