Definition of psychographics in English:


plural noun

treated as singular
  • The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

    • ‘While today's technology enables us to embed attitudes or psychographics into databases and use them for media selection, many marketers remain mired in simplistic views of the mature market.’
    • ‘Another selling point is that local cable has more psychographics, and understanding psychographics is critical when putting together a package.’
    • ‘Too many marketers choose to ignore psychographics and demographics such as income and education levels - the key guides to spending against mainstream audiences - in their valuation of black consumers.’
    • ‘The profile data can include a combination of factors, including demographics, psychographics, vehicle uses, attitudes toward technology, etc.’
    • ‘Available market research data, including psychographics, may reveal characteristics of parents in certain locations that relate to key characteristics about their children's physical activity patterns.’