queerbaiting

Slang. a marketing technique involving intentional homoeroticism or suggestions of LGBTQ+ themes intended to draw in an LGBTQ+ audience, without explicit inclusion of openly LGBTQ+ relationships, characters, or people:

Also queer-bait·ing. acts of anti-LGBTQ+ provocation, especially in speech and writing, including hate speech, threats, and other forms of harassment targeting the LGBTQ+ community.