Definition of trunk show in English:

trunk show


mainly North American
  • A sales event at which a particular designer or company presents their merchandise to potential customers, typically held in a clothing store or department.

    ‘I got my dress at a trunk show at a small boutique called Hitched’
    • ‘According to Meyers, his next move will be a "very American thing known as the trunk show".’
    • ‘Welcome to the newest twist in that venerable fashion institution known as the trunk show.’
    • ‘Then there are the women Tobin doesn't know, the ones who send her messages from across the country asking if they can run a trunk show themselves.’
    • ‘The trunk show will focus on fall trends and fashions, which would be perfect for your August issue.’
    • ‘I don't have any specific recommendations for you, as I only had one done through a guy I met at a trunk show at Mario's (men's clothing store) in Seattle.’
    • ‘In between Range Rovers vying for prime parking in front of the new East Hampton store (46 Newtown Lane) and air kisses, fashionistas can enjoy a trunk show of the company's fall/winter 2004 collection from 1-4PM, with a percentage of the day's proceeds being donated to the VH1 Save the Music Foundation.’
    • ‘She discovered Emma T. at a trunk show in Liz Lange's maternity boutique in Beverly Hills last year and immediately offered to hold a show in her West Hollywood home-furnishings shop, Better Things.’
    • ‘Welcoming 300 of the faithful to their sensational Sewickley Heights home, Fran and Fred Fetterolf hosted this swank soiree that included a silent auction with a trunk show of to-die-for furs from Montreal.’
    • ‘To cultivate his clientele, he now travels to conduct private trunk shows in the homes of potential customers.’
    • ‘For the first few years, I did a lot of testing of the product by doing as many trunk shows as I could.’
    • ‘Her designs were originally shown in exclusive art shows and trunk shows.’
    • ‘While trunk shows represent too tiny a share of the US $9.6 billion-a-year children's apparel market to measure, they seem poised for growth.’
    • ‘And Papo d' Anjo is offering 44 trunk shows around the country this fall.’
    • ‘Most children's trunk shows draw 75 guests or more and sell US $20,000 to US $45,000 worth of clothes.’
    • ‘She has been promoting her line with in-store "trunk shows" at Neiman-Marcus and Bergdorf Goodman in New York and at Selfridges in London.’
    • ‘Based in North Carolina, she holds trunk shows in Las Vegas, Philadelphia, and Florida, and has been invited twice by Saks Fifth Avenue to New York.’
    • ‘John coordinated and paid outside vendors hired by Saks for trunk shows, cosmetic- and fashion-line debuts, and other special events at the store.’