Definition of yield management in English:

yield management


  • The process of making frequent adjustments in the price of a product in response to certain market factors, such as demand or competition.

    ‘The company still does not boast a yield management system that can rival those found in other transportation industries, particularly airlines.’
    • ‘We also identified that certain characteristics that affect the availability of the fares would be handled by the yield management system.’
    • ‘The Journal practiced yield management by increasing its subscription price from $175 to $189 in October.’
    • ‘This is an airline who is obsessive about yield management and over-capacity on the very profitable international routes.’