"Themselves" Or "Themself"?
The standard reflexive pronoun form which corresponds to the plural forms they and them is themselves:
I just showed the boys the refrigerator and told them to help themselves.
If your child is thinking about choosing a school, they can get good advice from this website.
This is the first step in helping someone to help themself.
This form is not yet widely accepted, though, so you should avoid using it in formal written contexts. If you were writing the sentence above, you should say:
This is the first step in helping someone to help themselves.
You can read more about the rules and guidelines about using themself and themselves on the Oxford Dictionaries blog. Here you will find information about the historical and recorded usage of both words.